Published in https://blogs.bmj.com/ebn/2025/04/03/a-perspective-on-funding-doing-and-publishing-qualitative-research/. IntroductionQualitative research is key to understanding participants’ experiences and insights, usually collected through focus groups and interviews, which then support arguments for change and innovation. Our research has focused mainly on the experiences of nurses and family carers involved in the care of people living with dementia. For nurses, understan